Rackspace Microsoft365 Reseller

We have added Rackspace’s Microsoft365 Business Partner Reseller Package to our upgraded subscription.  You set everything up inside of the program where it says “WHMCS” at the top of the menu bar.

We made Conditional Webhooks this year and are finishing our automatic document selection and completion utility functionality of the “Merge”

Our WordPress setup is automatic using WHMCS. 

We are finishing adding the CRM, Auto-Email.

After all of that we are finishing our Single Sign-On then our RetainerCrypto.Online Crypto Utility Token.

hidden fields for tracking

This is a simple 3-step instructional to show you how to setup a “hidden field” with a proper “label” and “alias” for tracking.  

  1. build a form with a hidden field and give an appropriate label name and set the alias to a proper term for tracking.
  2. add a ? followed by the alias, an = sign and then the tracking term.
  3. then when somebody submits a form like the one above, the submission will contain the term from after the = sign, in this example “turner”.

 

 

zapier beta testing submission

This Zapier Integration Submission took us 13-10 months depending on whether you look at when I made the first payment or when I started the planning with my 3 software engineers. Anyways, we are a couple of weeks away from being up on the live Zapier platform for the world to see inside of the “Forms” set of programs. There were 80 form programs when we started and now there are like 110, but it is still a great number to be working to be a part of. No idea how long the “Beta Testing” phase will take. We shall see. 😎 

– click here to use the direct private invite.

Our API is Complete!

This API section of the “Manage Account” Drop-Down Menu is Brand New!  We are finishing our connection with Zapier.com, so currently you can only connect our program with Zapeir via this private invite, but in a short time you will be able to find us on their site.  Simply generate an API key and then enter it into Zapier to connect your forms to Zapier so you can Zap data to 1500+ programs!

28 FREE Addons!

These Addons are all FREE!  We are working on making a set of Instructions for the Addons.  They are 100% FREE!  We are working on adding a CRM and an Automatic Email Series Functionality which are going to be a part of the $5 Monthly Subscription because you will be required to connect the Email Functionality to an outside SMTP (we recommend SendGrid.com) which will cost around $10-$15 Monthly, but it is a normal thing to need in the world of online integration.  After a while we are planning on making the same Email Functionality a part of what will become our $35 Monthly Subscription but with the additional option of using our PowerMTA Server so that you do not need an SMTP Server Subscription.  We will keep you posted as we make progress.

Customize a Confirmation Message

Customizing the message 

You can insert field variables into a confirmation email and they’ll be replaced with whatever the user insert into that field.

Every variable must be between a double punctuation keys. Eg. {{My Variable}}

In the following example, we show the two ways you can insert the variables:

  • By using the field label: The variable {{Your Name}} has been inserted to the confirmation email and will be replaced by the name that the person puts in the Form.
  • By using the ID field: In the picture you can see the variable {{text_263547}}, the same relates to the field {{Your Name}} of the form. In other words, we can use both types of variables to get field information. If your field doesn’t have a label, this is the option you should use.

Additionally, you can use the following placeholders:

  • {{form_id}}: Form ID.
  • {{form_name}}: Form Name
  • {{submission_id}}: Submission ID
  • {{submission_number}}: Submission Number
  • {{submission_table}}: The content of all the form fields
  • {{created_at}}: Date of Submission
  • {{ip_address}}: IP Address.
  • {{user_agent}}: Browser’s User Agent of Sender.
  • {{url}}: Web page url where the form was embedded.
  • {{referrer}}: Web page url from where the visitor has arrived to the form.
  • {{country}}: Country of Sender.
  • {{city}}: City of Sender.
  • {{longitude}}: Geographic coordinate that specifies the east-west position of Sender.
  • {{latitude}}: Geographic coordinate that specifies the north–south position of Sender.
  • {{optin_link}}: To present the link to the Opt-In Confirmation Page.

This is a great way to personalize your message. Any form field can be used in this way.

Storytelling Trends for Marketing Your Business

More than ever, it is becoming essential for businesses and brand owners to invest in a narrative that helps them sell. According to recent research, brands that tell compelling brand stories are likely to have a 20% increase in their brand value.

However, this is not achievable without effective business and marketing plans in place. To implement and maintain these plans, you need to stay on top of

The needs of consumers change over time, as they move through the different stages of life. When this happens, their buying behaviors also change. Marketers and business owners need to anticipate the customer’s next buying stage, as well as the most common needs within each stage. This can be mapped out for short-term changes, such as living in a college dorm. Long-term changes are a little more obvious and easier to anticipate, such as getting married or having a baby. Flexible and timely approaches such as brand storytelling, enables businesses and consumers to make the most of the storytelling opportunities.

1. Customer-led storytelling

Review and product-rating sites are popping up everywhere. Consumers are more likely than ever to share their feelings, opinions, and thoughts about their latest buying experience with their circle of friends. In fact, research shows that more than 91% of individuals trust information from their peers, rather than directly from mainstream media. For marketers this implies that they offer a platform for consumers to tell their stories. Customer-generated stories can help improve brand engagement, establish trust, and bring brand attention to a broader audience.

2. Data-driven storytelling

Businesses are incorporating more data into their storytelling plans and marketing campaigns. Providing meaningful info and examples, along with data statistics that are relevant to the story, adds an element of authority and of accuracy. Business brands benefit by creating engaging, data-driven stories, which intrigue readers and tend to draw the attention of potential consumers. Stories, which discuss solutions to a problem, also benefit by making the story stand out from similar content.

3. Mini-ads

Traditional advertising is facing a tough time in the wake of digital marketing. As a result, many businesses want more inventive, fresh ways to connect with customers as well as deliver their messages effectively. Mini-video ads are super options for businesses that want to increase brand/logo recognition. While video marketing is extremely popular, audience attention spans are short. Make sure your videos match your viewers’ attention span to the purpose/goal of the content.

Facebook targets marketers with six-second ads and YouTube tried out the ‘Six Second Story Challenge’. If your media isn’t viewed to the end, consider using mini-ad stories to drive engagement with an overwhelmed audience.

4. Immersive storytelling

Businesses are increasingly connecting with their prospects and customers through Virtual Reality (VR), through which brands can pass information to their audience. With Pokémon Go having recorded an unfathomable success (being downloaded more than 65 million times by US users) and IBM planning to a launch a new VR app, there is no doubt that brand storytelling has a different future; one full of inspiration, engagement, and education.

Business will likely, earn more leads by using VR to immerse their target audience in experiences centered on their story. Brand storytelling, at its core, is a powerful way to develop a higher level of emotional-engagement with your target audience.

As technology changes and advances, consumer needs and behaviors also change. It becomes necessary to find new ways to tell your brand story to your prospects and consumers, in ways that guarantee you maximum results. The bottom line is that only the focused, emotionally stimulating and an exciting brand narrative is likely to get you the results you envision.

Storytelling Using Video

Brand storytelling is a great approach to use in order to introduce and market your business. Stories cut through all the communication pathos and to the soul. Science proves that storytelling can cut through the neocortex of our brains, hitting us where it matters, in the limbic brain, which houses memories, visualizations, and feelings. Storytelling is a great marketing tool in that it elicits emotion. Stories are ideal in making sense of complication information, and the king of storytelling is video. If you need any convincing, check how much Hollywood is making in a year or even check the visitor statistics of YouTube.

Tips for Effective Storytelling Using Videos

Video has become a significant avenue in marketing. However, it is not as impactful if you do not have a clear purpose or direction in mind for the video. You can only benefit from telling a great story via effective videos. The ideal videos for marketing should evoke emotions, target and address the audience’s needs, desires, and pain points, as well as offer an actionable solution. Here are a few tips to give you ideas about how to use videos successfully to tell your brand’s stories.

  • Follow a definite video storytelling process

A successful video story follows a definite process. It should have a plot, purpose, people, place, audience, and distribution channel. The plot sets out the storyline that you will follow. In determining your purpose, focus on the reaction you want to get from the audience. A great story should involve characters that your audience can relate to emotionally and understand on some level. Also, choose a distribution channel that has a higher probability of reaching a broader audience.

  • Choose your story idea wisely

Many marketers’ videos fail to tell stories that resonate with the audience, while also providing or marketing a solution the audience craves. Contrary to popular belief, if you want your video to be effective and in high-demand among your target audience it’s not enough to have a good distribution channel and the right settings. The story you share must relate to info, issues, and solutions your audience wants. In addition, it should also be presented in a way that motivates them to follow one of your action suggestions, which is based on a goal you set for the video and your business.

  • Showcase brand’s expertise

Your prospects and customers come to you to help them solve a problem related to the topics you cover. Sharing expert information in your field not only educates your audience; but, it can also help to establish your authority status in the industry. However, it is important to talk to your audience on their current level of understanding, without talking down to them or so far beyond them that you overwhelm or confuse them. In either of these instances, you may lose viewers and/or sales, if you misjudge the audience’s level of knowledge or what they want.

  • Offer a better explanation to a trend

Is there a trend in your industry that is creating a buzz? If so, take the opportunity to start a conversation. Find out what they think and feel about the subject. You could provide a more in-depth explanation about the trend as well as how it relates to the audience and your brand.

  • Create inspirational videos

Creating an inspirational story is a great way to engage with your audience. It gives them interesting info, while providing the opportunity to share it with friends, family, and others in their broad circle of acquaintances. This is a wonderful way to address difficult or complex issues, which have a high level of negative experiences and feelings associated with a problem. Provide hope and inspiration in the form of tips, role models, and more, in order help your audience make it through the tough parts to find success and happiness.

There are several ways to use your storytelling ideas in a video to convey information. Regardless of the idea you choose, it is important to create a relatable experience. In addition, make sure that you get personal in your video storytelling; it will boost your audience’s feeling of connectedness.

The Best Places for Marketing through Storytelling

Did you know that there are successful brands out there whose leaders and marketers hate selling? It sounds confusing and ironical in at its best considering that the primary goal of any business to make money through sales. For most people, the idea of bothering people, to convince them to buy a product or service they are not interested in is a complete turn-off. So how do you make sales without feeling guilty that you are bothering people?

The truth is that you do not have to be sleazy salesy to sell and that is why most brands have embraced the art of storytelling. It helps businesses establish trust and build loyalty, while at the same time opening doors and connection lines with prospects. To succeed in marketing through storytelling, you must be aware of the right places that will give you maximum returns. This article highlights some of the best places for marketing through storytelling.

1. On social media

There is a tremendous growth of social media platforms nowadays, which makes social media a great place to target your customers and prospects. The best thing about marketing through storytelling is that it needs no definite beginning, end, or middle –just something that presents the significance of your brand in the life of your prospects and customers.

For instance, you can document people’s lifestyle in connection to your service and product on Instagram. Such an approach does not aim at selling your brand but present a picture of the lifestyle the brand promotes. Sharing pictures and videos in support of a lifestyle that your prospects ascribe to, or one where your brand reinforces the certain beliefs shared by your customers helps build loyalty.

2. In email marketing

Email marketing is a great approach that ensures information is delivered at the target’s mailbox. You can deviate from the traditional and utterly boring approach of marketing by using stories. You do not have to give the features and the benefits of a product you just launched. Instead, you can create and share engaging stories around your brand.

Derek Halpern provides good examples of how marketers can and should use storytelling in email marketing, as well as in other areas of business and life. Upon the launch of his online course-building software, he shared email stories of how people relied on courses to grow their business.

Specifically, he was able to weave a story that included the objections and obstacles that people overcame. Reading these emails at your convenience, made the experience and information seem more personal to each individual reader. In addition, it allowed subscribers to see the exceptional value of his product, as it related to the readers and the similar issues of the characters in the storyline, which the reader might face.

3. On your blog

At times, storytelling is just that simple –telling your audience a story. It could be a story about the origin of your business or anything about your customers. Some marketers use stories to give their blog posts an interesting angle. It is the same concept preachers and teachers use to explain a given concept or subject.

You can use the same approach to fascinate your readers! The use of stories in blogging is considered a great approach to create interest, set the mood, and help the readers connect with their related experiences before you get into the details of the storyline.

4. On a website’s about us page

The about-us page of your website is a great place to hook your site visitors with your brand story. Nevertheless, most business’ about – us pages are just a turn-off because they narrate everything the company does and your superiority. This page should be about your brand story and help you leave the mark in people. If anything, that’s the only way you can set yourself different from the rest. Copyblogger and Moz’s about-us are great examples of how businesses can market themselves through storytelling.

There is no limit to where you can apply the storytelling approach to market your brand. The secret is to ensure you use words, emotions, and examples that profoundly resonate with your audience. The more they “see” themselves in the storyline, the more likely they are to feel a connection with you, your brand, your solutions and much more.

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