Why Marketing Through Storytelling Works

Selling

How businesses get customer’s attention has changed significantly. There is a shift, among consumers and decision-makers, from the overreliance on old-fashioned sales promises and standard banner ads. With the rate at which competition is rising, it is becoming extremely hard for businesses to draw customers’ attention through television ads or shiny billboards.

Modern consumers are interested in your brand ‘narrative’, which apparently, is more than your USP or even a sales pitch. It is your brand’s voice, your background and identity. The right narrative will help prospects and customers understand your brand from a different perspective, and that is why modern marketers are considering storytelling as a marketing tool. However, what are the benefits? Read on to learn why marketing through storytelling works.

Reasons Why Storytelling is a great Marketing tool

Marketing through storytelling, of course, is not a new concept. Brands such as BrewDog, Marks and Spencer, and even Coca Cola have benefitted from this approach for years. With the average individual consuming over 100,000 digital words daily, research shows that about 92% of these people would benefit from such words if they were in a story format. So, what’s in for brands that use storytelling as a marketing tool?

1. Customer Motivation

Probably, you can remember an advert back in the day. The chances are high that whatever the advert was, it had a story that lingered in your mind. Marketing through storytelling is a great way to draw customer’s attention using a fascinating tale prior to the introduction of a call to action. As such, the brand builds an emotional connection with its prospects and customers such that it is hard to turn down their call to action.

2. Makes Brands Memorable

While customers can remember your brand because of numerous marketing aspects such as a catchy headline, professional photos, or even a fantastic video, nothing beats them all than a great and captivating story. However, of course, the story should resonate with the tastes, preferences, or needs. Can you remember a headline in a book in your kindergarten? We bet, you can remember fables and still hum along most of the rhymes you were taught during preschool. That’s it –the power of storytelling in enhancing memorability.

3. Attitude, Opinion, and Brain Chemistry

It is unlikely that a bunch of statistics or a list of facts will change your prospects’ opinion and attitude towards your brand. This is especially true where there is bias or strong objection to the brand. Research carried out by Berkeley showed the potential of stories in changing people’s behaviors, opinions, and attitudes, as well as brain chemistry. You can incorporate stories in your PRs, opinion pieces, or even in the sales pages to persuade your audience to taken action.

4. Build Trust and Relationships

A report by Nielsen’s Global Trust in Advertising and Brand Messages Survey indicated that 92% of consumers build trust in brands through earned media (media mentions, referrals, word of mouth, etc.). How does it apply? You could be sharing clients’ testimonials, media mention, anecdotes, or even stories with your audience to build trust and strengthen relationships.

5. Creating Neuro-Associations

Storytelling not only makes your target audience remember your brand, but it also adds a more tangible element to its value. There is no doubt that good stories impact our memories. For example, there is a strong connection between Coke and Christmas, which is attributable to Coke’s Christmas advert where Santa uses a brightly lit branded truck to deliver presents on Christmas day. As such, many people in the United Kingdom know is Christmas when they see the truck on their TVs. Using stories to create such associations can transform your brand significantly.

While it is agreeable that storytelling is a powerful tool, it can only be successful if you have a brilliant brand narrative, understand your audience, and use the right channels to reach your target audience.

Regards, James F. Polk

Setup a webhook from your form to your Zapier or Zap using the Direct Zapier Connection. You can Zap to Gmail or ActiveCampaign!

Capabilities of DocupletionForms, form builder, integrations

Our Direct Zapier Connection is up and operational and you no longer have to webhook to Zapier, but you still can.  It is FREE on our end to use Zapier and to use Webhooks.  Zapier is a FREE External Integration Program and with their Upgraded Subscriptions you can create Webhooks.

You can setup a Zap inside of your Upgraded Zapier Account to connect a Webhook by Zapier from your DocupletionForms Contact Form to your Gmail or your ActiveCampaign.  Just connect the Webhook URL inside of the program Add-ons tab to the form you want it connected to.  This is a great way to make certain that your confirmation email sent out to your client/person leaving you a message through your contact form will receive the message in their inbox and not in their spam folder.  You can connect with 2000+ different Online Software Programs via Zapier in any number of connection patterns.  Check Zapier out!  Don’t forget to read our FREE eBook on Zapier, and take a look at the Integration Instructions below:

Connect DocupletionForms to hundreds of other apps with Zapier

Zapier lets you connect DocupletionForms to 2,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn’t be possible.

Each Zap has one app as the **Trigger**, where your information comes from and which causes one or more **Actions** in other apps, where your data gets sent automatically.

Getting Started with Zapier

Sign up for a free Zapier account, from there you can jump right in. To help you hit the ground running, here are some popular pre-made Zaps.

How do I connect DocupletionForms to Zapier?
  1. Log in to your Zapier account or create a new account.
  2. Navigate to “My Apps” from the top menu bar.
  3. Now click on “Connect a new account…” and search for “DocupletionForms”
  4. Use your credentials to connect your DocupletionForms account to Zapier.

Once that’s done you can start creating an automation! Use a pre-made Zap or create your own with the Zap Editor. Creating a Zap requires no coding knowledge and you’ll be walked step-by-step through the setup.

Need inspiration? See everything that’s possible with DocupletionForms and Zapier.

If you have any additional questions, you can reach out to contact@zapier.com.

 

 

Disable a Hidden Field that is Required When Shown!

Capabilities of DocupletionForms, Conditional Logic, form builder

1. If you have a checkbox that you want checked so that people filling out your form, you have to uncheck to deselect it rather than check it to select it, type the following:   

                                                         |check   

Right after the selection in the checkbox just like the illustration below.

2. Then in the field that you want shown if somebody leaves the checkbox checked, click required so that we can then go to the conditional logic to show you how to properly conditionally disable and enable the required field.

3. Check to disable the field in the add action when the checkbox is not checked.  then make sure to make a second rule (at the very bottom) that hides the field is the checkbox is not checked.  This way you do not set the field to be required and when it is hidden have a form that cannot be submitted because there is a hidden yet still required field.  fun, fun, fun.  

Link to the form so you can see the disabled element be required and enabled when selected and shown.

https://docupletionforms.com/formbuilder/forms/example-conditional-logic-form

Confirmation, Notification and Embed/Link Settings

Capabilities of DocupletionForms, form builder

1. Click the settings tab in the actions drop down menu in the form tab.
2. Click the circled elements and make sure to enter the appropriate information so that the person submitting their form receives a confirmation email.  I circled the redirect to another page setting, but you can select the two options that give the person submitting the form a message rather than redirecting them anywhere.

3. Click the circled elements and make sure to enter the appropriate information so that you yourself receive a preset notification email.

4. Click the publish & share tab in the actions drop down menu in the form tab.

5. Click either the embed full form tab (gives you an html code to embed into your page where you want to embed the form.  Our name will not appear at the top of your form), the embed pop up form tab (gives you an html code and it is really nice looking the way it makes the form pop over the page where you embed it.  It can cause problems with the spacing on your desktop viewed website pages and it can also interfere with smartphones.  You just have to fiddle with it.  It is super nice looking.  Our name will not appear at the top of your form), or the share link tab (leave the without box checkbox unchecked at the bottom friendly link section and our name will show at the top of your form, check it and it will not show, but it will be a full page).

How to set conditional logic rules in a form.

Capabilities of DocupletionForms, Conditional Logic, form builder

1. Made a simple contact form with 3 fields we do not need to show unless the answer to the previous question indicates that the person filling out the form has one or more of the following: phone number, website or Facebook.

2. So then we save the form and click the 3rd option at the bottom so that you can use the Form Manager to set the conditional logic rules.  

3. In the Form Manager click actions and conditional rules.

4.  Then click add rule, condition and action 3 times or however many times you need to set as many rules as you want.  These are simple rules for showing a text field question if the person has indicated in the check box that they have any of the following: phone, website, Facebook. Simple. 

The link to this form is: https://docupletionforms.com/formbuilder/forms/example-conditional-logic-form

Hope this helps.  – James

How to signup to use the FREE Form Editor inside of DocupletionForms.com

Capabilities of DocupletionForms, form builder

This is a quick tutorial with pictures of how to setup a conditional logic form.  At the end there is a link to an article on our our professional association site NAOLDP on how to use the Data-Merge.  Thanks for reading.  – James

1. Go to www.DocupletionForms.com, click to signup for the FREE Form Editor.

2. Enter an email and a password.

3. Login.

4. Click create form.

5. Drag, drop & customize as many contact form elements as you want to inside of the form editor screen.  make sure to add a submit button, and click save.

6. You have 3 options, but we are going to click the 3rd finished option that says take me to the form manager so that we can set conditional logic rules.  conditional logic rules are what tell your form to ask different next questions of the people filling out your form based on their answers to the previous questions in the form.  

7. To the right of the form you are working on, click the action button and select the conditional rules tab from the drop down menu.

8. Click add rule.

9. Set a condition and set an action.  make sure to click the green save button.

10. Go back to the forms screen and select the submissions tab from the drop down menu.

11. Click the eye button to the right to see the submission.

12. i wrote a neo-irish blessing for fun.

13. Below is the form reader that can be accessed by clicking “Merge” once logged into DocupletionForms.com.  

 

 14. Click Here for a link to an instructional on how to use the Data-Merge.  

Thanks for checking out the free form editor.  

 

Regards,

James F. Polk, Founder of DocupletionForms

 

RetainerCrypto.Online is going to be for Retainer Payments Online!

miscellaneous, RetainerCrypto.Online

RetainerCrypto.Online is going to be used to pay for law services and similar services.

RetainerCrypto.Online or RCO is going to be used in conjunction with law and/or legal and/or related types of services to commit an amount of funds to a transaction, but to only fully transfer part of the funds to the agent receiving the funds and providing service. If there is a dispute of a disbursement, the agent can be replaced and the client can begin to pay them with the undisputed funds. The client’s case profile will also anonymously go onto a case board with the basic description of the case and attorneys and other agents will compete to become the client’s new agent.

We are first going to start with just a simple ERC20 Token and ICO with a name very similar to RCO and have a link to the ICO Website from this page. We are going to make it possible to pay retainers through DocupletionForms.com using this ERC20 Token, and then we are going to build the final smart contract that will allow for the above described type of transactions where it will be possible to replace the person receiving the funds.

The project is designed to provide an alternative to Trust Accounting and/or the Escrow Process. The final stage is going to be our own BlockChain Crypto Network with Smart Contracts that function the same way as our previous RCO Ethereum Network Crypto Coin did.  The network we propose making will be a Stable Coin Network based on the USD.  Thank you for reading about RCO and RCO ERC20.

 

 

 

 

 

 

Our New Logo!

Capabilities of DocupletionForms

DocupletionForms.com is a FREE Contact Form Program with a $5 Data-Merge element that can be added.

The FREE Contact Form Program has Conditional-Logic Capabilities.  This means you have the capacity to set rules after you make and save a form, so that the form will ask different next questions of the people filling out your form based on their last answers.

The $5 Data-Merge element allows you to upload and complete .PDF documents with just a few clicks.

Thanks for reading the blog.

Regards, James F. Polk, Founder of DocupletionForms.

Report Builder

miscellaneous

Introduction

Report Builder allows you to see the data collected by a form.

Note: You can only create a report per form.

Create my first report

To create your first report go to Form Manager. Then, click on the Actions button and select the Submission Report option.

A report is made of multiple charts. You can create as many charts as you have fields in your Form. When finished editing, you should click on the Save report button.

Add a chart

To create a chart:

  1. Click the Add chart button
  2. Fill the Title field
  3. Select the Type of chart
  4. Select the Field from which to get data
  5. Click Save

Your chart has been added. Now you just need to Save the report.

Edit a chart

To edit a chart:

  1. Click the Edit button. Note that the report has now a yellow background and the Edit button now says Stop. In addition, all charts must show a pencil icon (for editing) and X (to delete).
  2. Click the pencil icon of the chart to edit.
  3. In the form that appears, change the data you need.

  1. Click Save
  2. When the chart is reloaded, press the Stop button.

Your chart has been edited. Now you just need to Save the report.

Delete a chart

  1. Click the Edit button. Note that the report has now a yellow background and the Edit button now says Stop. In addition, all charts must show a pencil icon (for editing) and X (to delete).
  2. Click on the X icon and the chart will disappear.
  3. When the chart disappears, press the Stop button

Your chart has been deleted. Now you just need to Save the report.

Resize a chart

  1. Click the Edit button. Note that the report has now a yellow background and the Edit button now says Stop. And when you hover the mouse over a chart an icon will appear in lower right part to resize the it.
  2. Click on the icon to resize the chart and drag to make it bigger or smaller.

  1. When the chart has the size you need, press the Stop button.

Your chart has been resized. Now you just need to Save the report.

Save the report

To save the report:

  1. Be sure you are not in Edit view. Click the Stop button if this still appears.
  2. Press the Save report button.
  3. A message will appear confirming that the report has been saved.

Interacting with the report

Charts can interact with one another. When you click one of them you will see how the others change to show the chart element information you clicked.

Reset a report

If you want to create a new report, you can press the Reset button. You will notice that all charts have disappeared. Now you just need to Save the report.

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